Our Story…

“I made a career jump from blue-chip corporates to comedy. In a corporate environment people always appear to be paying attention, no matter how boring a presentation might be. But lively, expectant audiences in darkened comedy clubs are less forgiving. If you’re not entertaining them, they’ll let you know right away – so you know they really are paying attention!”

Padraig Hyland, CEO The Core Story™

 

After 16 years of leadership positions in global multinationals in Asia, USA and Europe, Padraig Hyland, co-founder of The Core Story, left it all behind to follow his dream as a professional stand-up comedian. The experience was both challenging and insightful but, after seven years, Padraig returned to the business world where he found business leaders facing a new challenge – one that was very familiar to him. The audiences businesses were targeting – consumers, customers, investors, employees – were behaving like comedy audiences: less compliant, more demanding, with higher expectations and an appetite for exciting engagement. 

Padraig realised that business leaders were not equipped to communicate effectively with this kind of audience. They needed skills used by every successful comedian – an authentic voice and an ability to tell their story. And who better to empower them with these skills than someone with experience in both camps? And so, in 2014, Padraig’s new dream emerged as ‘The Core Story’, a business focused on helping leaders connect authentically with their audiences. 

He co-founded The Core Story™ with Muireann Ryan, an accomplished actor, singer, voice coach and teacher, whose innate drive helps others learn how to excite audiences. Padraig and Muireann’s unique, story-based approach has proved to be an effective framework that connects with audiences yielding amazing results. The Core Story™ now brings together skills and experience from international business strategy, performing and creative arts, leadership development, broadcasting and journalism, to create meaningful business stories and strategies, with powerful results – in terms of business culture as well as bottom line. 

OUR PEOPLE

Padraig Hyland

The Audience Alchemist - CEO & Co-Founder

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Muireann Ryan

The Wave Maker - Executive Voice Coach & Co-Founder

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Sheila Ryder

Story Wizard - Creative Writer

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Neil Curran

The Transformer - Storytelling & Presence Executive Coach

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Nigel Green

The Map Maker - Adaptive Change Designer

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Annemarie Steen

The Playmakers - Play & Engagement Coach

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Liz Parker

The Empower-er - Executive Coach Specialising in Business Strategy

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Anna Rowan

The Explorer - Executive Coach & Psychologist

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Sian Winfield

The Action Hero - Business Development Operations Specialist

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Laura Darling

The Visualiser - Art Director

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Padraig Hyland

The Audience Alchemist - CEO & Co-Founder

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Muireann Ryan

The Wave Maker - Executive Voice Coach & Co-Founder

Read More

Sheila Ryder

Story Wizard - Creative Writer

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Neil Curran

The Transformer - Storytelling & Presence Executive Coach

Read More

Nigel Green

The Map Maker - Adaptive Change Designer

Read More

Annemarie Steen

The Playmakers - Play & Engagement Coach

Read More

Liz Parker

The Empower-er - Executive Coach Specialising in Business Strategy

Read More

Anna Rowan

The Explorer - Executive Coach & Psychologist

Read More

Sian Winfield

The Action Hero - Business Development Operations Specialist

Read More

Laura Darling

The Visualiser - Art Director

Read More
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