According to German bestselling thriller novelist and business strategist Veit Etzold, “Strategies are stories, started in the factual present and resolved in the as yet undetermined future.”

The Harvard Business Review recently published an article titled “Your Strategy Needs a Story” highlighting that strategy should not just be a set of analytical and logical choices.

Storytelling can help leaders to create a compelling narrative that communicates vision, values, and goals and inspires people to work together towards a common purpose. By crafting a story that resonates, leaders can create a sense of connection and belonging, improving engagement, motivation, and staying on track.  When we pull together towards a common goal, together we can, when we cannot or will not connect to the consensus narrative, we fall apart.

Storytelling is a powerful tool for strategy development. By creating a single compelling narrative that connects with stakeholders emotionally, leaders can improve employee engagement, motivation, and retention, simplify complex ideas, develop a sense of urgency and momentum, and build trust and credibility.

Find out more at our session on Strategy & Story on Thursday 27^th April @ 09.00 Eastern / 14.00 British Summer Time facilitated by Padraig Hyland and Dr Yolande Coombes.

Data is the lifeblood of any organization or business, but understanding and using it effectively can be challenging. So how do we make sense of it all? How can we bring out the underlying meaning of complex data?

The answer is simple: storytelling. We use the emotional part of our brain to take decisions – we need to take our data and wrap it in a compelling story.

Storytelling allows us to take seemingly unrelated facts, figures, and statistics from our research or analysis projects and weave them into a narrative that communicates something meaningful about the topic. By using stories as an interpretive tool for understanding complex information sets, professionals can better explain their findings in a way that resonates with their audience – whether they’re clients or colleagues – without relying on overly technical explanations.

Find out more at our session Data & Storytelling on Thursday 23rd March @ 14.00 GMT/ 09.00 Eastern led by Dr. Yolande Coombes and Padraig Hyland.

Connect & persuade through story | Speak with impact

Do you want to learn more about storytelling and business and the powerful impact it can have?

What kind of stories do organisations need to have? Are personal stories good stories to tell in business?

Padraig Hyland, CEO, of The Core Story’s will answer some of these questions at the upcoming Kilkenny Chamber Chat that is taking place in The Set Theatre, Langtons Kilkenny on Thursday 26th January at 6.30pm.

If you are in the area, this is a free event for members and non-members and a great way to kick start 2023.

Spaces are limited and to register for this event, email Roisin [email protected]

Connect & persuade through story | Speak with impact

Join our ‘Storytelling in Action’ FREE session on Thursday 26 January @ 14.00 GMT/ 09.00 Eastern (30-45mins) facilitated by Padraig Hyland, Founder of The Core Story. This session is designed to provide you with a space to come and practice sharing your stories, determine what your story is and learn more about the power of story and the impact it can have on your business.

If you have a specific story you are working on; this session is a safe environment for you to share and get immediate feedback and insight. It will be a working session so come along with your cameras on!