Radical Simplicity – The CEO Story Roundtable Insight Series

Radical Simplicity – The story around one of the biggest turnarounds in logistics business history from the man who made it happen!

The Core Story are hosting the first of our “CEO Insight” Roundtables on Tuesday 28th May in the beautiful Exo Building courtesy of An Post.

This unique gathering is designed to foster an authentic exchange among CEOs shaping the future of business.

Our guest is Ken Allen, Former CEO of DHL International and Author of Radical Simplicity, who transformed DHL from a E2 billion loss maker to a E2 billion profit centre.

Turning around a failing business needs people who can win hearts and minds

When you speak with Ken about DHL’s incredible turnaround, one of the things he says is that “We reconnected everyone with our story, who we are and what we care about.

He took a lot of “smart” choices, but he also made what he called a lot of “heart” choices – focusing on the things that were going to engage everybody and making the front line the hero in their story.

He was one of the first CEOs to recognise the power of story and its role at the centre of everything.

For more information on these roundtables please contact us.

Story insights to your Inbox!

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