Story Crafting

Schedule a callback
* Request a free 15-minute call back to get insight on how the programme might be of benefit to you.

Story Crafting

Schedule a callback
* Request a free 15-minute call back to get insight on how the programme might be of benefit to you.

Stories light up our brains and fire our neurons in the same way as an actual physical action would. That’s because emotion trumps rationality.

Having a well-crafted story for your business will have an impact on its success. In this module you’ll be looking at the make-up of a well-crafted story, its structure and the function of the various parts. By reflecting on specific and generic stories, go on to create a coherent narrative of your own, one that provides a sense of meaning and identity for you to communicate to your various audiences. The course is made up of 4 session one hour each.

Skills you will acquire

  • The ability to identify the stories/themes you need and the ability to tailor them to your message.
  • How to identify stories that will engage and excite specific groups, such as your stakeholders. 
  • The ability to craft and structure stories, and to guide clients on an engaging, enthralling journey/experience. 
  • The ability to write stories in which clients can identify and empathise with characters, as a way to explain ideas or influence the way they feel and think. 
  • The ability to create stories with general appeal, that speak directly to each individual.


Who is it for?

  • Public speakers who want to give their audiences amazing experiences.
  • Leaders who want to engage a specific audience around a change or a strategy. 
  • Executives who want to connect with their potential customers and set their offering apart from its competitors. 
  • Leaders who want to use public speaking to promote their business or career.


The Coaching Journey (4 x 60 minutes sessions)

  1. The Power of Story 
  2. Story Structure 
  3. Which story to tell 
  4. Where and how to use story



How it works?


Within 24 hours of booking you will receive an email scheduling your first meeting.

The Plan

During the first meeting your personalised objectives will be set and a schedule set for delivery of the remaining 3 sessions.


Your personal Core Story coach will tailor the program to meet your objectives through a blended learning approach.


Coaching is delivered in a variety of ways depending on your needs and circumstances: Online meetings, webinars, town halls, masterclasses, In-house training, in your office … wherever you are.

No. While The Core Story’s methods and approach are based on key, proven elements, the process is entirely bespoke with courses tailored to your needs. Why not contact us to find out more?

The Core Story uses a variety of techniques drawn a number of creative and business disciplines, including acting, strategy development, leadership development, broadcasting and journalism.

Shopping cart0
There are no products in the cart!
Continue shopping