Padraig Hyland is the founder and CEO of The Core Story and is a specialist in business strategy and engagement. He is a thought leader in the evolution of authentic strategy and using story to evolve leadership and engage audiences. He has designed a framework, The Core Story ProcessTM, to create authentic strategies that will engage and excite audiences. It has been successful in many global blue chip organisations such as Heineken, Smurfit Kappa and Paddy Power. Originally from County Mayo, Padraig has been invited to speak
at business events in Europe, Australia, Africa and the Americas. He has appeared on BBC TV and also written and performed stand-up comedy shows for the Edinburgh Festival based on a coaching theme.